Originally, "KOO-EE!" was a call made by Indigenous Australians to communicate across vast distances. Today, the call of "KOO-EE!" is used by adventurers to express their awe on a breathtaking mountaintop, or reveal the wild exhilaration of running deep into the woods. It's this raw energy of the outdoors that first inspired us, and is what we want to share with you in every pack of our snacks.